The Innovation Element

© All Rights Reserved. Jerry Blanton 2020

Delivering brand innovation and experience at speed.  


That’s right.  

Blantonium is the rare but obtainable element your brand needs to innovate faster, understand your customers better, and to create a more differentiated customer experience.

We believe that brands are made up of the sum of their customer experiences and brands that do not constantly innovate are at risk of losing relevancy.  

We believe that innovation is not a “task” for an innovation “lab”;  real innovation comes from within the business to solve business problems and consumer needs. 

We believe that Innovation requires muscle memory and that this muscle memory can be taught and strengthened.

Blantonium is a brand innovation consultancy that is designed for today’s challenging environment. We have over two decades of international marketing & branding innovation, CX design and design thinking experience that we bring to every engagement.  

We can be dropped into your team to play a virtual role and work  as one of your own, or we can be retained to work with your organization to create and demonstrate an innovation culture and to catalyze new creative capabilities to your team. 

Read our latest thinking on brand innovation in the time of COVID-19.   



Our driving goal is to bring imaginative and uniquely suited solutions to every problem.   


Today’s world changes quickly and the ability to nimbly adapt and modify plans is paramount. 


We believe that great work can be done quickly when sufficient care and insight is brought to bear on a problem.  

Jerry Blanton / The Innovation Element

Jerry is the rare individual who has worked within agencies, moved to manage global brands and innovation client-side, and then built a world-class in-house innovation agency in one of the largest multi-national banks in the world. 

Jerry combines an expertise in understanding and interpreting consumer needs and behavior with a practical view of brands and marketing innovation in order to develop brand and creative strategies that are insightful and work in the real world.  Always with a focus on understanding the business, Jerry’s talent is in showing how innovative product and brand experience can be “led from the line” and become a sustaining capability in any company.  

He has led and managed digital transformation initiatives in a highly regulated industry that span FinTech innovation, creation of new mobile applications and the development of digital ‘eco-systems’ of financial tools and products across multiple touchpoints. He was an in-house entrepreneur and founder of a successful in-house “start-up" that pushed the boundaries of innovation in authentication and identity management within the bank.

Jerry was most recently the Head of Experience Design and Innovation for all of APAC and EMEA at Citibank in Singapore.  Previously he held roles of Director of Global Marketing & Global Branding at Citibank based in New York City.   

Before Citibank, Jerry held various brand and creative strategy roles at G2 Worldwide, CKS|Partners and McCann Erickson.  

Client work has included: Clinique, Microsoft, Apple, Nike, P&G, Pfizer, Logitech, Saks Fifth Avenue, InStyle Magazine, Lucky Strike, Johnnie Walker, CBRE, Levi Strauss, and numerous start-ups.  

Working With Blantonium

We bring insight, creativity and urgency to every engagement.   

We work the way you do; by delivering effective results that matter to customers. Our services come without the agency-model overhead and forced “proprietary n phase process.”   Moreover, we leave behind the “tools of the trade”so that your own team are able to continue pushing the innovation cycle long after the engagement has been completed.  

Drawing on our extensive experience in setting up and managing in-house creative services, we can also provide access to a virtual network of like-minded creative problem solvers with expertise in digital design, creative coding, copywriting and ethnographic insights; all managed and directed to deliver results for your brand at speed. 

Read our latest thinking on brand innovation in the time of COVID-19.   

Email today to schedule a free consultation.